Little Caesars - Thin Crust

Get ready, because Thin Crust Summer is here and it's full of thin, crispy miracles. And maybe even a true summer love.

Lyle Yetman | ECD
Will Dean | Head of Art & Design
Camden Dechert | AD

Little Caesars - Hot-N-Ready Reimagined

For some, change is bad. It can cause symptoms of demonic screams, despair boxing or even occasional bouts of wilderness wails.
But when that change is good, it comes in little meat circles – 33% more meat circles, in fact. 

To misquote Aristotle, "Change in all things is meat."

So with the Hot-N-Ready Classic changing for the first time since 2004, we knew we had to make sure everyone knew that change meant 33% more pepperoni.  We became Littl3 Ca3sars across all social. We hid 33 in Caesar's toga. And we hid a ton of 33s in a longform spot and challenged the internet trolls to find them all. 

Then, we rewarded the first 33 people to find all the hidden 33's in our long form with 33 weeks of our pizza with 33% more pepperoni. Say 33, 33 times fast. 

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Jameson Rossi | CD
Andrew Williams | CD
Camden Dechert | AD

Little Caesars - Hot-N-Ready Slices-N-Stix

Whether you count on your loved ones, your fingers or your chickens, you know that the one true thing you can always count on is Little Caesars having Hot-N-Ready Slices-N-Stix from 4-8 p.m. Think that writeup was kinda dumb kinda funny? Well, welcome to my wheelhouse and the first scripts Cam & I ever sold and produced. 

The Little Caesars CMO talked to the CEO then told our CDs, "I have never seen him laugh so hard than when I showed him the "Racing Time" script..." So besides that being a lot of acronyms, it was also pretty cool. 

There was also a bit of a debate going on whether people thought the Slices or the Stix were better. So what better way to bring that to life in a food-focused spot then to have two voiceover actors duke it out on screen?

Jameson Rossi | CD
Andrew Williams | CD
Jade Norwood | ACD
Camden Dechert | AD

Little Caesars - Social

Brand social media comes with a lot of rules. So Cam + I have made it our mission to try to break as many as possible throughout our careers. It's an uphill battle for all, but downhill is harder on your knees.

Jameson Rossi | CD
Andrew Williams | CD
Camden Dechert | AD
Lorraine Pham | Content Creator
Matt Johnson | Senior Content Creator